Art-direction / Illustration / Print Design for Fashion
Client: Rheson, Shopper’s Stop. Fashion Label by Sonam & Rhea Kapoor
The theme for this Indo Western collection was Indian Kings & Queens.The idea was to depict the characters in a traditional illustrative style while showing each of them engaged in modern day activities, using gadgets and objects of our present time.
The Queen: Instead of being back at her palace, she is shown sitting at a diner with a cheese burger, fries and coke. Checking and liking posts on Instagram. Her puppy on a leash as an added accessory following the likes of Paris Hilton.
The King: Instead of fulfilling his duties as Ruler of the Kingdom & ordering everyone around, he is shown in the kitchen, making pizza.
Princess I: Shown working out at the gym, instead of sitting around being tended to by ladies in waiting.
Prince: Shown riding a bike across town with his guitar, as opposed to riding out on horseback.
Princess II: Shown playing computer games in her study, as opposed to being in her Vanity room.
I used the 5 characters and scenes to make both allover as well as placement prints for the garments of the collection.