Art-direction / Illustration / Print Design for Fashion

Client: Rheson, Shopper’s Stop. Fashion Label by Sonam & Rhea Kapoor

The theme for this Indo Western collection was Indian Kings & Queens. The idea was to depict the characters in a traditional illustrative style while showing each of them engaged in modern day activities, using gadgets and objects of our present time.

The Queen: Instead of being back at her palace, she is sitting at a diner with a cheese burger, fries and coke; scrolling through Instagram and liking posts. Her puppy on a leash as an added accessory following the likes of Paris Hilton.

The King: Instead of fulfilling his duties as Ruler of the Kingdom and ordering everyone around, he is in the kitchen, making pizza.

Princess I: Working out at the gym, instead of sitting around being tended to by ladies in waiting.

Prince: Riding a bike across town with his guitar, as opposed to riding out on horseback.

Princess II: Playing computer games in her study, instead of being in her vanity room.

I used the 5 characters and scenes to make both allover prints as well as placement prints for the garments in this collection.